Case Study: Office Furniture
An Omni-Channel Growth Strategy – From Go-to-Market to Exit
SITUATION
An office furniture company set out to disrupt the traditional office furniture market by launching the first direct-to-consumer luxury office chair. Historically dominated by institutional buyers and big-box retail, the category hadn’t seen a DTC breakout—until now. Without in-house media expertise, they turned to Media Manager to architect and execute a strategy that would test into media and scale with confidence.
TACTICS
We implemented a media-agnostic approach, testing multiple channels and allowing performance data to steer investment decisions. Initial buys focused on radio and print, which evolved into a dynamic cross-platform mix of TV, radio, podcasts, and print—each contributing in distinct ways to performance. This full-funnel ecosystem extended reach and maximized returns.
RESULTS
Early campaigns on radio and print delivered breakout performance, generating sustainable cash flow and laying the foundation for long-term growth. As host-endorsed audio and TV were layered in, the business scaled rapidly, with TV becoming the primary performance driver. The campaign ultimately surpassed seven figures in media spend annually and played a pivotal role in positioning the brand for a successful exit.
LET US TAKE A SEAT AT THE TABLE AND HELP YOU CREATE RESULTS LIKE THESE.
“They are metrics driven and unemotional about analyzing our buys and our results to optimize results.”
– Tony Mazlish, X-Chair, Founder
