Case Study: Men’s Apparel Brand
Driving Exponential Growth: How TV Transformed a Digital-First Brand
SITUATION
A digital-first men’s apparel brand experienced strong growth through social media, influencer partnerships, and paid search but reached a point of digital saturation. Despite their online success, the brand lacked exposure in mass media, limiting their ability to reach new, untapped audiences. To maintain momentum and build long-term staying power, they turned to TV as the next essential layer in their marketing mix.
TACTICS
We implemented a full-funnel, performance-driven national TV strategy using linear placements only. We prioritized premium inventory to maximize reach and ensured all placements aligned with the brand’s target audience. Real-time data monitoring allowed for continuous optimization, delivering both scale and efficiency throughout the six-month period.
RESULTS
The introduction of TV delivered immediate, measurable impact. The brand experienced direct traffic spikes within minutes of each airing, alongside a 40% increase in Google Brand Search volume within the first few weeks. Over the six-month campaign period, both sessions and revenue grew by 200%. Retargeting efforts also became more efficient, with cost per acquisition improving by 15% to 20%. Beyond top-line growth, TV strengthened mid-funnel engagement, attracted higher-quality traffic, and amplified performance across the entire media mix—proving its ability to drive scalable, sustainable growth for digital-first brands.
