Case Study: Luxury Office Accessories
Guiding the Media Diversification Strategy
SITUATION
The luxury office accessory brand came to us as a single-medium advertiser, looking to evolve beyond their radio-only strategy. With market conditions shifting rapidly, they needed a nimble, data-informed approach to maximize their reach and maintain momentum. They leaned on our partnership to guide critical decisions and build a more resilient, diversified media foundation.
TACTICS
We expanded their local radio footprint and leveraged our industry relationships to renegotiate lower rates with SiriusXM. At the same time, we produced a new creative TV spot and rolled out a targeted broadcast strategy to complement audio efforts. This multi-channel approach unlocked an efficient media mix—delivering an effective CPM of under $1 across platforms.
RESULTS
Our efforts led to a 4x surge in site traffic and propelled ROI to peak at 13:1. The campaign not only delivered standout value—it equipped the office brand with a scalable, future-ready media model built for performance.
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“Previous agencies didn’t put in the effort to ensure we were making decisions on real-time response to the many variables that are part of any campaign. MM immediately brought so much more to the table.”
– George Pardo, Vitrazza, CEO
