Case Study: High-Performance Garage Equipment
Expanding Beyond Digital with Linear TV
SITUATION
After hitting a ceiling with Meta and experiencing diminishing returns, garage equipment company turned to Media Manager to unlock new growth through offline media. A feature on Fox News had hinted at the potential of linear television, and the team was ready to lean in—but needed a performance-driven strategy to make it count.
TACTICS
We conducted a deep dive into competitive media behavior within the automotive category, identifying high-value networks and dayparts that indexed strongly with blue-collar men aged 35–64. The initial strategy focused on automotive-centric programming with the most efficient CPMs. As data came in, we adjusted the plan to account for an older-than-expected audience skew, expanding to additional networks aligned with emerging insights.
RESULTS
The campaign generated a $3 cost per visit and a marketing efficiency ratio exceeding 4.0, outperforming expectations for over two years. Linear TV has become the garage equipment company’s most cost-efficient channel, driving consistent performance and fueling 33% year-over-year revenue growth. With proven success, the garage equipment company has shifted more dollars from Meta to TV and is actively expanding into CTV, satellite radio, and podcasts as their offline momentum continues.
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