Case Study:
Health Supplement Company Needs Retail Support
SITUATION
Global health supplement brand New Nordic partnered with Media Manager to revitalize their North American growth. U.S. sales had stalled, while Canadian demand was surging—but both markets needed proof-of-performance to keep retailers invested. In the U.S., staying on shelves required tangible movement. In Canada, they needed to keep up with accelerating sell-through rates.
TACTICS
We pivoted their strategy away from print and digital-heavy campaigns and introduced national TV and radio—two channels they had never used in any of their 40 markets. This media shift dramatically expanded their reach and delivered significantly more impressions at a fraction of the previous cost per thousand.
Listen to a radio ad for New Nordic Supplements:
RESULTS
After nearly two years of on-air campaigns, New Nordic posted record-breaking sales across North America. Canada became their top-performing region with nearly $20 million in sales. In the U.S., sales tripled, and the market turned profitable for the first time in six years. Looking ahead, they’re doubling down with a $3 million TV campaign to launch two new products in 2025.
LET US TAKE A SEAT AT THE TABLE AND HELP YOU CREATE RESULTS LIKE THESE.
“On Amazon.com alone, we saw our best-selling product almost double in sales, in less than 6 months. We highly recommend MM!”
– Jan Petersen, New Nordic, General Manager
