Case Study: Ergonomic Office Furniture
Reintroducing TV for Increased Sales Volume
SITUATION
An ergonomic office furniture company came to Media Manager looking to drive a meaningful sales lift in the back half of the year after underwhelming early performance. TV had not been part of their strategy in years, but the urgency to hit revenue goals brought it back into focus. Despite testing additional digital tactics, including Amazon video ads, they needed greater scale to move the needle.
TACTICS
Drawing on our extensive experience in the office furniture space, we reviewed the companies past TV efforts alongside current category trends. We launched two creatives using a local cover-up strategy with high-profile placements during NFL games and other premium sports programming. Real-time optimizations fine-tuned product prioritization by market and aligned landing pages with the strongest QR code conversion paths.
RESULTS
The campaign delivered standout efficiency, with CPMs outperforming some of their digital video channels at $2 and under. Web traffic surged 20%, paired with strong CPS gains. The success reinforced the value of TV as a performance channel and repositioned it as a key pillar in company’s broader marketing mix moving forward.
LET US TAKE A SEAT AT THE TABLE AND HELP YOU CREATE RESULTS LIKE THESE.
“Working with the Media Manager team has been incredibly easy—they’re efficient in execution but still take the time to understand our brand and goals. They consistently balance delivering impressive results with testing and try new tactics, and we couldn’t be more pleased.”
– Colter Swicegood, Vari, Brand Manager
