Case Study: Emergency Preparedness
Bridging Digital Success with Offline Growth
SITUATION
A digital-first brand with a nine-figure online marketing budget turned to Media Manager to explore offline media for the first time. Their challenge: prove that traditional channels like TV and radio could hold their own in a performance-driven environment. The client set a bold goal to scale to $1M in offline spend by September—and needed a partner who could move fast, test smart, and deliver results.
TACTICS
After winning the RFP with a strategy built on precision testing and channel agility, we hit the ground running. Television launched in July, followed by radio in September. We executed 21 creative tests, 63 network trials, and 3 unique response models—all designed to identify and double down on the highest-performing variables.
RESULTS
The campaign exceeded expectations, scaling to $1.4M in spend and driving the brand’s highest-performing quarter in years. Energized by the impact, the client reallocated a significant portion of their marketing budget to TV and radio, with offline media now playing a core role in their growth strategy. Print was also added to the mix, expanding the channel portfolio for continued momentum.
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“Radio advertising is helping drive consumer awareness, making brick-and-mortar retail stores destination spots for consumers.”
– 4 Patriots, CEO
